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Intuitive navigation, aesthetically pleasing design and building a positive user experience are the associations that come to mind when thinking of the word mobile application.
When thinking about business development, we should be where our potential customers are. A tool to build value and reach a wider group of users are mobile applications, which support the business additionally by creating marketing tools.
Studies show that on average a user has about 20 applications installed on his phone, of which he uses about 50%. If you want to keep the user interested in your app product for a longer period of time, it would be worthwhile to make it interesting with thoughtful architecture and unusual graphics.
If you have a product, service, and your customers use mobile technologies, it is worth considering the implementation of an application. Competition is fierce, there are already applications for practically everything, so what to stand out among the competition ? Will a simple budget application work with limited functionality ? Definitely no.
Apps compete for user attention with layout, UX/UI functionality, gestures and ingenuity. The more you strike a chord with your target audience, the more likely it is to be installed on the phone and remain among the apps used on a daily basis.
When creating an application, the first thing to consider is its value to the user, ask why should they download it and will they use it ?
By default, we can divide applications into three types due to their technical implementation :
These are applications requiring an Internet connection. Developed mainly in Java.
The care and administration of this type of application is the simplest and cheapest because it implements the functionality through the browser as its client. The application can be accessed anywhere as long as the Internet is available. It is not dependent on the type of smartphone and its software.
Their advantage is the full ability to use the phone's features e.g.: camera, gestures, microphone, connection to external APIs. They allow dedicated implementation of solutions only for phones, which gives the best results in terms of usability UX matching solutions to a given platform.
Native applications run quickly and smoothly, response time is by far the fastest.
These are solutions designed for specific operating systems : Android and iOS. In case the application is to be available for these two systems, it should be prepared and programmed separately for each system.
This type of application combines native and web solutions. Technically it is coded in solutions dedicated to web pages, i.e.: html, css and converted to a native application. Ultimately, the application works similarly to a native application ie: it is installed on the device and uses its capabilities.
The advantage of the hybrid application is
Examples of hybrid apps include Uber, Instagram, Gmail, AirBnB.
We can also divide the applications by type and type.
See types and kinds of mobile apps
Applications are designed for dedicated mobile screen sizes, this is their first and undeniable advantage. Building a positive user experience is a priority here. No one creates an application that will not intrigue with its ingenuity and interaction. Here the focus is on the first impression of the user, evoking positive emotions, after all, we are about building an image, and this through an excellent application only gains.
Mobile applications are created during several stages of the agency's work with the client. Learn about the process of creating a mobile application:
See how much the mobile app costs
Although these are far fewer we should be aware that they do exist. Below is a list of potential disadvantages we should be aware of when creating a mobile application.
The undoubted disadvantages of mobile applications include the need to install them on the phone, as not everyone is willing to install applications, which entails the need to deploy the application to the Google Play store and AppStore where we should take care of the best possible user reviews and ratings.
With a lot of competition that exists in the market, this is a downside, but a properly thought-out application will work for you for a longer period of time, although it should be remembered that the care and maintenance of the application also costs money.
Often changes and updates cost money, updates in Google and Apple's stores means re-uploading updates to those platforms.
Improving brand visibility among users. Today's society mainly already uses the smartphone as a primary source of information, entertainment and education. The need to build apps is now standard in the need to reach your customers.
The undoubted pluses of mobile apps include speed and smoothness. The apps are simply faster offer more opportunities to use the phone and connect to external APIs of other programs.
Building customer engagement and improving customer experience here is another advantage in favor of building a mobile app for your audience.
See our works by our interactive agency.
The development of mobile applications is a process that consists of several stages that must be carried out in the case of developing an extensive application, we are talking about the stage of : prototyping, research and testing.
The quote for developing the application should include not only the cost of building it but also the care and maintenance.
The price and cost of the mobile app is affected by :
The basic functionality of the application and the minimal amount of functionality means lower costs for developing a mobile application.
Depending on the functionality developed and the application architecture. The more customized the approach to usability solutions the cost of the application will be dramatically different. The main reason for the price differences is the number of options and possibilities for UX solutions.
A simple application with cost-effective graphics and layout is a lower cost of implementation, but with a highly competitive application we may lose more than gain.
Depending on the implementation of the application in native, hybrid technology. The application can be deployed under a specific Android or iOS system or in a cross-platform technology providing customization for both platforms.
When planning the cost of implementing the app, it is also important to consider the cost of maintaining the app and deploying it to the Google Play and App Stores.
The cost of developing a mobile app depending on the features:
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