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More than half of mobile users' time is spent using mobile apps. Most of them open about 10 apps a day. The app market itself is a constant growth in the number of users and, consequently, in the generation of needs that present companies with new challenges. The world of mobile apps is a large market that cannot be ignored if we think about building a brand and reaching as many users as possible.
User experience of a mobile application
Mobile applications perfectly build image and can respond to the needs of users, for example: a sports application for runners, an application to communicate with friends or order food. All this is done to simplify the customer's contact with the brand. The advantage of the application is simplicity and intuitiveness, and a well-implemented application works for the brand by building a lasting relationship between the Customer and your company. See how much a mobile application costs.
Technically and in terms of implementation, the division of applications can be made into web-based, native and hybrid. Each of them is dedicated to a different type of needs and has its own distinct implementation requirements.
Learn more about apps and why your business needs a mobile app.
If you are looking for a Contractor who creates mobile applications check out our interactive agency.
If we wanted to divide the types of apps in terms of and application, the following groups can be distinguished. If you are wondering whether your industry can use the potential of an app, then certainly in every industry there is a need and an audience that will use the potential of your idea.
These are communication programs for users, exchanging multimedia and messages. They build relationships and create networks of connections between groups of people with the same tastes.
Examples of social networking applications are : Facebook, Twitter, Instagram, Messenger, WhatsApp.
Used to provide a route, direction for a trip. Applications are very wide from drivers to travelers, couriers and business people. It is worthwhile for navigation applications to use additional functionality such as : saving routes, creating routes and travel schedule. By creating an application such as: how do I get to... we can gain a wide range of users. However, you must reckon with competition in the industry because it is huge : Google Maps, TomTomGo.
Popular applications of banks e.g.: mBank application that allows online transactions, transfer payments from the application and standard bank transfers. Thanks to them we have our financial portfolio in one place with the possibility of payment without the need for a card. In addition, contact with an advisor, messages and notifications from the bank and payment statuses. All in one place.
Giving access to information and news from selected categories and industries.
Dedicated solutions for industries that allow, for example, taking and processing a photo of a car online, is an example of an application from the automotive industry. Another example is the Inpost app that allows you to send a package and track its route directly in the app.
Popular shopping execution apps are already being introduced by major supermarkets like : Lidl, Żabka, Biedronka. Connecting the customer and building a relationship through discounts and code cards directly loaded into the app.
Applications from this group are also classifieds applications such as: olx.pl which gives a much faster interface for the user and more possibilities. Saving offers and adding them to the comparison quickly we have them at hand by just clicking the application icon.
Popular music and multimedia portals like Youtube, Spotify, Netflix, are already classics of app accessibility. From any phone while running or doing other activities, we can quickly turn on our favorite playlist or movie. Another example is, for example, Audioteka where we have a wide collection of audiobooks to listen to. We don't have to search the Internet each time for a book because we have everything in one place including the ability to save the current playback status.
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