See our overview and comparison of CRM software for 2023.
CRM software for companies are products used to build relationships with customers. They work well in sales, marketing departments or for the daily work of the company's salespeople. The main purpose of implementing a CRM system into a company is to organize and manage customer data so as to improve the work of the company. With proper implementation, the CRM system provides your company with assistance in the process of product purchase, after-sales service, in other words it supports sales and relationship building at every point of contact with the customer - from sales conversations through generating potential leads, to contacting the customer by email or telephone.
table of contents:
What a CRM should contain and how it supports your business :
The ranking of the best CRM systems has been narrowed down to the 10 most popular on the market today.
We are aware that the product alone does not guarantee the success of increasing sales, but a properly developed process for implementing CRM in your company will allow you to use every interaction with the customer to improve the quality of communication and analyze the work of the team. See what the sales process is and how it should look in your company.
Also check :
Find out what are the best solutions on the market today for building customer relationships and improving sales for your business.
See also how to implement CRM in your company
Kemp CRM is a comprehensive sales and marketing automation software designed to take small businesses to the next level. Functionalities of particular importance worth mentioning are :
The advantage of the system is its clear and usably designed interface. It is perfect for creating sales funnels, managing contracts, leads, running online project support and creating workflows (tasks, projects, tasks).
In Monday CRM :
Dedicated to small and medium-sized companies. It offers modules like warehouse, quotation creation, payroll and HR system and project management. It's an ideal solution for managing a company in one place. The creators of Firmao also give you the opportunity to customize the system to suit your individual needs. See our comparison of Firmao
Friendly and minimalistic interface in which you will build non-linear sales processes, plan and optimize sales processes. An additional important advantage is the system of statuses and reminders that help you in your daily work with the system.
It's a CRM system affordable to any team from smaller ones who only need the basic functions to corporate clients who can take advantage of a whole range of additional modules.
See piperdive - opinions and review
Free configuration of modules and functions according to your needs.
HubSpot is a CRM platform that includes complete software and integrations needed for marketing, sales, content management, sales and customer service departments. Each module can be used separately, however, the essence of HubStop is to work on multiple modules and use their common potential.
Hubspot has over 177,000+ customers in 120 countries.
See Hubspot - opinions andreview
Created to automate processes and workflows, campaigns, the customer journey in your business and sales process. With Zoho, your team can focus on building relationships and actually working instead of manually entering data and remembering deadlines.
Analytical tools allow you to make informed decisions. Zoho's capabilities include creating customized reports and measuring operations in real time.
It is worth mentioning that Zoo uses ZIA artificial intelligence solutions to give possibly accurate predictions for the next steps to be taken in the next stage of building a relationship with the customer
Check out ZOHO CRM - feedback and review
Salesforce is a CRM dedicated to small and medium-sized companies and corporate clients.
The system has analytical modules working on the basis of Einstein Analytics artificial intelligence solutions. EA provides forecasts and evaluations of activities, leads and suggests possible action scenarios for selected clients.
With Marketing Cloud, you can create a personalized experience for each customer and a customized sales process through multi-channel campaigns.
Salesforce offers has a large number of integrations with external programs, allowing the system's functionality to be extended with existing platforms. Salesforce's AppExchange gives customers a large number of available applications.
In terms of usability, the Salesforce CRM interface itself is very feature-rich, and may be less intuitive and problematic for new users.
See Salesforce - feedback and review
A comprehensive CRM to support sales. Bitrix24 CRM is an all-in-one platform. Bitrix24 proposes solutions to facilitate communication, offers VoIP, allows you to create pages and, has an internal CRM. Thus, it allows you to automate the work of all your company's teams.
In our opinion, the Bitrix24 interface has an unintuitive interface, some important functionalities are sewn in hard to find places. In addition, it is too overloaded with functionalities affecting the intuitive use of the system.
The number of Bitrix24 integrations with external programs and applications is less than about 400.
See Bitrix24.pl feedback and review
Synergius system is a fast and trouble-free implementation. Synergius exchanges data with popular commercial and warehouse programs and ERP systems (SubiektGT, Optima, integration with GUS helps and supports commercial team).
In addition, the system is equipped with features :
The advantages of the system include the possibility of a fully customizable main dashboard containing boards to which you can add any ready-made modules that Synergius offers.
Synergius does not require time-consuming employee induction and hours of training.