free consultation
To answer the question of what is responsive web design, it is useful to know beforehand the definitions and the problem faced by website owners. Trends in website design force owners to adapt to the requirements of users and technology. It's not just a single slogan of website responsiveness, but a number of technical aspects that a website should meet to be able to talk about usability and efficiency. The better we adjust the logic of movement, functionality, technical execution of the site, the greater the chance of it proving itself as a marketing product and bringing customers.
Responsive web design means more or less to fit the screen size of the device that displays it. Depending on the screen width of the mobile device, the website will present the layout (layout of sections and elements) in different sizes and proportions. It is important that these are always clear layouts with as simple a design as possible. The smaller the screen, the individual sections should be simplified. Responsive layout, i.e. the design of the website, should be prepared in such a way as to provide just different versions for the basic types of mobile device screens.
Between the basic widths, the layout should smoothly (dynamically) scale elements, i.e.: graphics, fonts, the entire layout. There should be no situation in which the text is cut off or the page allows scrolling left-right (although in responsive design, sections scrolling just horizontally are allowed).
A responsive website is one that always displays correctly in the browser whether it is a laptop, computer, tablet or phone screen. We never know if a user is browsing on a full window or has it minimized. A responsive website should always scale content dynamically.
You should prepare appropriate views of the graphic design and mockups in desktop and mobile resolution. The UX and UI designer should provide you with mobile and laptop versions of the design for approval. After approval, the developer creates static frontend code which dynamically, based on the designed views, scales the content to the appropriate layouts designed at the stage of designing the mockups and graphic design of the site.
First of all, a responsive website excludes the creation of several versions of pages for different screens, so it is cheaper and simpler to maintain. With a well-written frontend layer, there is no problem with possible redesigns or updates to the layout. Updating one element in the version for mobile screens will update the views for the entire palette of defined mobile widths, depending on the adopted and defined sizes of the base master layouts. When creating responsive pages, there are several base widths under which they should first be designed and then coded.
Desktop sizes (resolutions) are :
1366px x 768px
1600px x 900px
1440px x 900px
The mobile volumes (resolutions) are :
360px x 640px
768px x 1024px
1280px x 800px
800px x 1280px
When coding and designing responsive websites, we should get design views from the designer or interactive agency at least in the 2 sizes listed above.
Responsiveness of pages definitely affects positioning, maybe not directly as a point value although Google's algorithms evaluate whether a page is responsive. In the Google Search Console panel, you can verify our site for compliance with responsiveness standards.
Responsiveness affects the behavior of users, the time they stay on the site and make a purchase or leave a lead, for example. In the case of websites that are not intuitive, we may have problems with obtaining leads or sales effectiveness. To find out if your website or online store is properly designed and implemented, it is worthwhile to commission, for example, a UX audit that will show potential problems and allow you to improve conversion from your website.
See our case studies - check out web design
Nowadays, virtually every website is responsive. However, we often encounter feedback or clients come to us complaining about poor implementation of responsiveness of the site, bad scaling of images and general lack of readability of the mobile version. In case you already have a site that doesn't perform well on phones, it's worth paying attention to whether to improve its design and performance on phones.
Websites created in our agency meet quality and optimization criteria. We make sure that they are matched to the requirements of the Google Web Vitals algorithm and achieve a minimum of 90pct in analytical programs ie: Google Page Speed or gtmetrix.com.
Typical errors on websites are usually poorly implemented resaponsiveness and performance.
In case we design a website from the beginning with the assumption of responsiveness, the code will be written to maintain the look from the design 1:1 in desktop and mobile versions. In the case of creating a new website, these costs are already standard because you can't afford to lose more than 60% of traffic from mobile devices if you don't match it to such a wide audience.
The coding of sites with responsiveness in mind is not much more extensive during implementation than without, and these days it is hard not to consider this expense as an investment for a company wishing to gain customers and build image and trust among potential customers.
Web design today is about building UX architecture and site navigation logic, it is about working with achieving the best possible results together with the client. Design as a visual layer is the last stage of design. In an experienced interactive agency, graphic design precedes the stage of conversations, conducting workshops with the client and building the architecture of the site because this is the essence and meaning of its creation, graphics and a nice visual layer will retain the user, but without the process of mock-up design and UX prototyping, we risk errors in the logic of moving through the site and inconsistency.
The most important step in responsive web design is :
Digital Agency Hauerpower
Copyrights 2010-2022
