free consultation
The time savings and ease of use offered by Google Data Studio in reporting are the unquestionable advantages of this form of data visualization. Find out why it's worth using it!
Create intuitive and interesting reports that are updated online in a simple way
Are you worried about problems with creating reports in Google AdWords or Google Analytics? Can't you take into account all the data you are interested in and visualize it clearly? Are Excel formulas giving you a headache? Google Data Studio is a tool that meets your needs! Do you have doubts? The benefits of using Google Data Studio will certainly convince you, and data visualization will become very simple.
Contents:
Google Data Studio is a free tool designed for data visualization and creating advanced, dynamic and extensive - in terms of content and appearance - reports. This tool debuted on the Polish market in April 2017, but in some countries it was already available in mid-2016. The operation of Google Data is relatively simple, because you just need to connect a data source (or several) to it to design a report in a convenient and transparent way.
Many possibilities for creating data and charts
Many types of charts and tables are available to users. Individual data can be freely filtered, narrowed or combined as desired. Attractive charts available in Google Data Studio in various formats, e.g. pie, bar, line, infographics and tables, are a simple way to create transparent and easy-to-interpret reports. aesthetic, transparent and easy to interpret by everyone!
Data analysis is the basis for many activities. Thanks to it, we can assess the effectiveness of an online store's advertising campaign, or present data to contractors or our boss, but also use it for private purposes. Until recently, this type of activities required a lot of time and commitment - now Google Data Studio processes data from various sources, Google Data Studio processes it in a few moments! This is an ideal tool for analysts that can be used even by less advanced website users and amateurs.
The current version of Google Data Studio, compared to the initial version from the beginning of its presence on the market, is a convenient and much more convenient tool, among which it is also handy. w Among its advantages we can mention:
Google Data Studio is a truly brilliant solution, but even it has its drawbacks, for example:
The process of logging in to Data Studio is child's play. All you need is a Google account (it is worth having Google Analytics and/or Google Ads assigned to it) and logging in to datastudio.google.com, this way you gain access to the easy-to-use and transparent GDS panel. If you don't have a Google account yet, select Create an account and complete the form. After logging in to GDS, you will find yourself on the home page.
Sample templates and tutorial
At the beginning, it is worth following a short tutorial. There are sample templates available for new users to use, but you can successfully create your own dashboards that can be tailored to your individual needs.
Get to know your client and your website thanks to data. Get to know the Google Analtycs guide
Data visualization with Google Data Studio is extremely simple, and the advantage of the panel is its intuitive operation. It includes, among others, elements such as:
GDS data sources are huge resources that can come from, among others, all Google tools, including:
In addition to the above, we can also use paid plug-ins that allow us to use data from Facebook, Instagram or Amazon. In addition to the above, we can also use standard databases, because Google Data Studio allows their free integration. At the same time, we can combine different data sources, resulting in more comprehensive Google Data Studio data visualizations.
Adding additional data sources can be done from the report creation level - just click on the Resource option and select Manage additional data sources. The next steps are similar to those when creating the first data source. Importing data from various sources into Google Data Studio may require additional connectors. In a situation where we have not found what we need among the available resources. In this situation, we can create a data source ourselves that will meet our expectations.
In practice, visualization and creation of reports in Data Studio requires skillful construction of reporting systems and dashboards. How can you use GDS effectively? First of all, approach the topic creatively and with enthusiasm!
Where to start reporting?
It is worth starting reporting in Data Studio with appropriate preparation. Open the panel and instead of spending hours setting, adding and deleting unnecessary metrics or charts, start planning. Paradoxically, a great idea will be to use traditional methods - paper and pencil. It is worth considering what should be included in the report and on the basis of which data it will be possible to draw specific conclusions or make decisions.
What should you remember when building data visualization with Google Data Studio?
To create a dashboard, we go to GDS and create a new report. In the first step, we add a data source to the report by selecting the one (or which) we want to use. It is necessary to authorize the tool. After selecting the data source, click Add. The first chart can be anything - it is important that it helps perfectly visualize the data you want to present.
During visualization, Google Data Studio, by default, can supplement charts with data that we do not need. In such a situation, it is necessary to use the panel on the right, where there is a widget with the Data and Style tabs. This is where we can adjust the chart to our needs. We can change fonts and their size, reduce or increase data sections in charts - ultimately, our dashboard should be transparent and tailor-made. In the next steps, we build the rest of the report that we had planned earlier.
A huge advantage of Google Data Studio is a wide range of charts that allow you to create reports according to any concept. Free options include tables, including pivot tables, summary statistics, bar charts, time series, infographics and much more. For example, you can also use the practical Heatmap option in tables, which will significantly improve the transparency of the cells.
We can filter the data contained in reports in two ways:
In Google Data Studio, we can successfully complete missing fields using data already available in the source imported when creating the report. In the Resource tab > Manage added data sources, and then Edit next to the source, we can add a new field.
Correctly building reports and presenting data are the unquestionable advantages of Google Data Studio, but that's not all it can offer! Check out what other possibilities it offers:!
The main task of GDS is to collect data in one place and present it in an accessible form. To be able to use external data sources, connectors are necessary. Currently, there are many of them, and each user can create their own.
The most popular connectors include Google Analytics, Google Ads and Google Search Console, but also connectors from external suppliers that allow you to download data to Data Studio. Thanks to connectors, the possibilities of obtaining data for visualization are almost unlimited.
A huge advantage of Google Data Studio is its large community, which allows you to use its ready-made components. The data can be presented in a completely surprising way.
Google Data Studio is also a great opportunity to combine data from a wide range of different sources. In one report, we can create a compilation that will fully meet our needs. Simply add your selected data sources and connect them using a common metric.
Creating your own metrics is an option offered by GDS, thanks to which we can, for example, dynamically group content and fully adapt the report to our goals. Data visualization using them is more precise and tailored to our needs. tailor-made.
Among its numerous advantages, tGoogle Data Studio certainly includes time savings, which we gain, among others, thanks to the automation of report sending. The template we have created, available to us and our client, allows for more efficient communication, including all necessary information and answers to questions in a convenient form. Therefore, we no longer have to send reports manually each time - by setting a schedule, Data Studio will do this work for us.
For example, by setting an e-mail address in the settings and generating a report in the form of a PDF file every month, e.g. on the last day of the month, the recipient will receive all the data he is interested in in a very accessible form.
Data visualization is primarily about simplicity, readability and aesthetics. This tool gives us a whole range of benefits, from the ability to include data from many sources in one report, through the option of preparing and customizing data in charts in advance, to an aesthetic, visually pleasing presentation.
Shared reports can be read by people who do not previously have access to the sources used in the report, which in turn makes it possible to freely share reports with colleagues, contractors, etc. without having to provide them with the source data.
The dynamics and the ability to make any changes to tables, charts, applied filters or time ranges of reports make them a universal and multi-tasking tool. Reports and Google Data Studio have gained a completely new dimension, so it is worth using the potential of this extraordinary tool.
With Google Data Studio, the readability and accessibility of information becomes available to everyone.
The ability to systematize data and present it attractively is the key to effective analysis of the results of our activities. With Google Data Studio, the readability and accessibility of information becomes available to everyone.
This amazing tool:
Annual GDS updates make it an increasingly advanced, interactive and useful solution. This is a revolution in the way we present data, the abundance of which can be used by each of us!
You don't know how to use the potential of Google Data Studio? Please contact us! We will be happy to help you effectively visualize your data and create reports!
Digital Agency Hauerpower
Copyrights 2010-2022
