What is a URL and what elements does it consist of ?

What is a URL and what does it consist of ?

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Make your website easy to find in a search engine, and make the various pages relevant to the query typed in by the user.

This is all contained precisely in the friendly URLs of your website. With a simple and short URL design, your pages will be better remembered by the user and associated and matched to the query by Google's algorithm.

It is worth learning how to build search engine friendly addresses and how to create URLs for SEO.

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What is a URL

A url, or Uniform Resource Locator, is the address of a website or specific web page. It provides users with a way to find you online. This guide will teach you how to create and organize an effective url scheme for your business or website.

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What does the URL contain ?

A URL or Uniform Resource Locator is a unique identifier that helps you and your users find the right website. They are written as plain text, but their structure is complex and can include letters, numbers and symbols. A good URL contains usability elements that make it easy for people to remember, and also allows search engines to parse them easily, increasing their search engine visibility for the main keyword that should have just been included in the URL.

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URLs in HTML point to a specific page on the Web. Each URL can be divided into several main components :

• protocol name - https

• domain name - hauerpower

• extension - com

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Let's take a look at what they are and how you can use them in your own projects.

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Use of page structure in building a URL hierarchy

In the case of a nested structure containing subdirectories, we should appropriately maintain groups of subpages thematically or according to another key, e.g.: assigning subpages to a particular service. URLs will then take the structure extended by the name of the group (directory), for example: /offer/, /services/.

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How to create friendly addresses for SEO ?

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The first step to optimize a sub-page for the main keyword is the appropriate name of the sub-page, which should be simple and concise containing specific information about where the user is currently located. We will use the example : hauerpower.com/blog/wordpress/how-optimize-base-data.

Thanks to the use of an appropriate structure, the user as well as Google robots are able to properly read the structure of the site and assign the topicality of subpages to the main key phrase. By keeping the folder structure ie: /wordpress/sub-page-name the user can easily figure out what part of the site he is in and what the entry or sub-page is about. Also, in the search results, a URL with such a structure suggests the specific content that the user expects when typing a phrase such as: how to optimize a database.

The use of friendly URLs has a positive effect on the SEO optimization of a website.

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Examples of simple URLs that are SEO friendly

hauerpower.com/en/contact

hauerpower.com/en/wordpress-website-design

hauerpower.com/en/web-portals-development

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See how to increase website traffic with proper optimization and UX architecture construction.

What are the unfriendly URLs to avoid ?

Usually management systems generate simple addresses automatically, but in older versions of sites equipped with old CMS systems, you can find URLs containing numbers and special characters that make it difficult to read the intent, often indicating spam or content unrelated to the site's architecture. An example of an unfriendly URL is, for example: domain.pl/index.php?123post=type

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What to avoid when creating URLs ?

Avoid using capital letters, spaces and Polish characters. To combine two words, e.g.: what-is-a URL use - instead of _ because Google will combine words with a hyphen "_" into one word, so the correct construction should be what-is-URL.