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When creating or commissioning a website, we should at least be able to specify our requirements in a basic way. It is worth knowing the basic types of websites so that you can determine its type and nature when preparing to outsource it to an interactive agency or freelancer. Knowing also the nature and type of the website you are creating, you will be better able to tailor the content and its nature to a specific type of recipient of your services, i.e.: the target audience.
The categories and how websites are divided by their size and function can be divided into :
Among the most popular websites that we implement are corporate, sales or extended business card type websites. Websites of this type are about presenting the company's offer and building credibility. Here we consider the goal and conversions to be mainly contact by phone, email or passing as many sub-pages of the offer as possible.
Most often the effects can be seen after a period of 2-3 months after the launch of the website. Then, thanks to properly configured analytics, i.e.: plugging in Google Analytics and setting appropriate goals that we will measure, we are able to see how users find the website, the way they move and the percentage of rejections after entering the site from the home page or subpages.
This is a type of site that presents the company and its offerings in a basic way. It usually functions without an extensive menu of offerings, services. It is used to build credibility and present the most important information about the company.
Advantages:
A well-designed and useful business card-type website will be an endorsement for the company. It allows you to measure traffic to the site, keep statistics of visitors and know your target audience.
Disadvantages:
Too few subpages do not allow you to achieve satisfactory results in Google. A small number of subpages means potentially less room for optimization efforts and building reach for key phrases.
This is a website designed mainly for companies that have and want to present their products or services. It should contain a logical and structured information architecture and very good usability. Accuracy in the structure reflecting the company's offerings is key here. Simple navigation and an intuitive way to navigate the site must be easy to understand. A company website allows you to streamline the lives of your employees, e.g. through FAQs, product descriptions, pdf downloads with instructions, or videos showing product applications. A marketing or sales employee can easily refer to the website or provide a link to a specific solution to a problem or description of services. See our web design.
Check out the business websites we create at our digital agency
Advantages:
Responding to the needs of your target audience allows you to direct user traffic to relevant sub-pages discussing the problem. Builds brand and online reach through the ability to optimize more sub-pages for specific main and complementary keyword phrases.
Disadvantages:
Poor user guidance, bad sales process paths or unreadable architecture can cause problems in understanding how to get to the desired information.
Company websites can be dedicated to different industries, for example:
But most importantly, there is another type ofWCAG2.1 level AA compliant website that allows you to meet the criteria of a website adapted to people with disabilities.
In case you want to test your business idea it is worth pursuing the solution of creating an MVP website
This is a classic form of business card without subpages. A top-down scrolling page. Usually very simple but properly designed gives opportunities to attract attention. Often used as a landingpage to build better conversions for dedicated keywords and audience groups in conjunction with the homepage. See onepage websites designed at our agency.
This is a site whose main purpose is to sell or contact the site about a specific product but without purchasing mechanisms (ecommerce). The premise of a sales page is to clearly and intuitively guide the user on the site through as many products as possible. The usual approach here is to use appropriate internal linking after similar products and linking from content to improve conversion and dwell time on the site.
This is a more advanced website design. It allows users to perform more operations and provides opportunities to build a community around the company. When creating a web portal, we can choose from portals such as: classifieds, social, e-learning, b2b, corporate, thematic. By building a portal for a specific group, we have a chance to gain a niche and build a community focused on a selected issue and problems. The method of communication and functionality should each time be discussed at a separate workshop with an interactive agency. An important element here is the construction and design of UX user paths and scenarios. See our offer to create web portals
Nowadays, with significant competition of web portals, we have to realize that in order to gain users and get them interested in our product, we should focus on intuitive navigation, interesting and original graphic design and an excellent responsive version of the website or portal. (see what is website resaponsiveness)
If you have hobbies, interests, want to share with the world your point of view on problems choose to create a blog. A blog gives you the opportunity to simply communicate with the world, tell stories and build your diary, for example: a travel diary, a diary of progress in the field of development in a particular field. Perhaps the way and character will arouse interest among users and they will be eager to visit it.
Advantages of a blog
A simple form of communication, intuitive editing and formation of posts. For the implementation of the blog necessarily choose wordpress cms.
Disadvantages of a blog
None. If this form is right for you then all that remains is to explore the secrets of SEO and copywriting to reach the largest possible audience
If you want to sell online, you should choose ecoomerce solutions. With the help here comes woocommerce platform giving you the possibilities of a full-fledged store. Excellent possibilities for implementing any project and unlimited functionality will give you freedom of action. In terms of optimization and SEO also wordpress has no equal. See our offer to create online stores
When it comes to creating online stores, it is worth noting :
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