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When creating a website, we should not forget about its proper optimization for key phrases and SEO. One of the effective tools in building traffic and having a real impact on the number of hits and conversions from the search results list. Learn what meta tags are and how to implement them correctly to increase the effectiveness of your website from the search engine. Meta tags positively affect the CTR i.e.: click-through rate
Meta tags are html tags placed in the code of a page. Thanks to them, we have an influence on how the description of our page will look like in Google search results. We distinguish between two types of tags :
The tags appear below the domain name.
Title and descripion tags definitely help build better search engine rankings. The right choice of strategies and keywords for each sub-page can raise the site several notches in search results.
It is important that the tags are unique
Along with building an SEO stragegy for each keyword group and creating topic silos for subpages, we should take proper care of unique descriptions in meta tags.
The TITLE tag should contain the main keyword for the subpage. DESCRIPTION tag expand the description with naturally contained keywords complementing the main keyword.
A good practice is to construct a meta description using a call to action, for example:
That is, how to do meta tags correctly to help optimize a page for specific key phrases ?
The construction of meta tags is closely related to the strategy of building a site's visibility in Google and its positioning. Each subpage should be uniquely optimized for its own key phrases. Appropriate optimization of content and document structure should be followed by properly set and optimized meta tags containing key phrases.
TITLE meta tag
What is the length of the title tag ?
In the case of the TITLE tag, we have a space of 60 characters to use including spaces. It is worth thinking about the choice of words in such a way that the main keyword for the optimized sub-page is there.
DESCRIPTION meta tag
What is the length of the description tag ?
For this tag, we have 150 characters with spaces to use. It is worthwhile to include naturally woven keywords and a call to action for the user, the so-called call to action. See how to design and what a CTA is.
What if the text is longer ?
Google itself will only show as much as possible within the available space.
Can Google itself select meta tags on a website ?
If the search engine detects that our description is artificial (too much spam, the description is not thematically related to the content of the sub-page), our description may be replaced with one that, according to algorithms, is better suited (relevant) to the query, user intentions.
The basic construction of meta tags is as follows :
<title>What are meta tags and how to implement them on a page </title>.
<meta name="Description" content="What are metatags and their impact on SEO. How to improve positions with meta tags." />
Tags are placed in the <head> section of the website, CMS systems such as Wordpress allow you to configure tags without manual intervention in the code, just install an SEO plugin such as: SEO yoast to be able to adequately describe each sub-page with meta tags.
When it comes to improving conversions and CTR from Google results, it is worth implementing a favicon on the site that is identical to the brand's logo to build a consistent image.
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