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Each website has a similar 'skeleton' structure, which sets standards and certain solutions that users are accustomed to. It is not worth changing it because such changes may have a negative impact on the perception of the website and navigation on it, which may lead to lower conversions.
Table of contents:
Let's start by defining the terms to better understand the following issues.
HTML (HyperText Markup Language) is a markup language used to present content on websites. These are specific markers, tags and html commands used to organize content and build the structure of the page.
Through the HTML programming language, we can organize the content using appropriate components (tags) thanks to which it is possible to use tags such as:
Additionally, thanks to HTML tags, you can embed graphic files in the content, e.g. jpg, png, SVG vectors or webp files.
It also allows you to embed a PDF, code from an application or an external website or video.
In other words, HTML is the structure or framework of a website.
Tim Berners-Lee is considered the author and creator of the language, who created the first hypertext project ENQUIRE.
HTML is used to create websites.
The basic HTML tags are:
html - opens the <html></html> document
head - the documents header contains the most important information about the website, such as language, meta tags or page scripts - <head></head>
body - here is the actual content of the document
h1-h6 headers - thanks to them it is possible to prioritize the content of the page. Just like chapters in a book, each page and appropriate subpages should have a chapter structure for the content
p - paragraph, single text block
div - organizing a group of content into one block
b I strong - used to bold individual text fragments
img - allows you to place an image in your code
a - a link, i.e. a hyperlink, allows you to go to other subpages inside or outside the website
They are responsible for the appearance of the website. Cascading style sheets describe the appearance of individual elements as:
Sample CSS styles will help you find inspiration for creating your own website.
A website is an HTML document. The definition of a website is assumed to be code described in HTML and CSS. Appropriate html files are responsible for displaying a specific subpage in the case of static websites. In the case of dynamic websites, you need to implement PHP so that the website can use databases using PHP. See website design
What should a good company website contain?
First, an appropriate structure known to the user. In order not to disturb this convention, we should create websites within specific standards that people are accustomed to. Disturbances in the adopted form may cause the user to become frustrated and close the browser window. See what website design looks like
Universal websites
The second important aspect of following established solutions is their common knowledge, i.e.: functioning and logic that does not force the user to think additionally about how to navigate the website or prevents him from looking for already known solutions from other websites that he knows and is familiar with. accustomed. Of course, these standards can be bent to some extent, but to such an extent that they do not reduce conversions and the willingness to travel around the website.
You already know what effect a website should have. What does an effective website consist of?
Also check:
Website development usually follows a predetermined structure.
Typical components and modules that every website should include:
The user is accustomed to the logo placed in the upper left part of the page. This is also important information confirming which website it is on, as people often associate the company by its logo. Therefore, it is worth making sure it is legible. Additionally, the company logo should be active and link to the home page.
There should be a menu in a visible place right next to the logo. A menu in the form of a burger (not recommended on corporate websites or websites targeted at less modern users) should also be included in this part of the website. This is also where you create CTA buttons that are important for the website and the company, e.g.: order a demo, contact us, free quote or send an inquiry.
The top of the page, as we call it differently, should contain the option to change the language on the right side and optionally contact details such as telephone number or e-mail, the so-called quick contact.
This is the first section visible before scrolling through the so-called above the fold. This is where we should include the most important message for the recipient. It is usually a slider containing a photo and a slogan. We recommend using the slider in this section and using other structures because the effectiveness of subsequent slides is negligible (see why not to use a slider on the website).
In this section, usually used interchangeably with the section presenting the company, we should place the main services of our business or the offer in a shortened form with links to the website.
A short and concise section containing the most important information about the business, such as: goals, mission or who the company is and what it does
Unless we have exhausted the internal linking limit in the previous sections, in this section we should place a simple message and a clear CTA button (Call To Action) to draw the user's attention to the most important action to be performed on our website, e.g.: see the system demo, check promotions, sign up etc.
A section that builds trust in the company by placing recommendations and references from customers who have used the service.
Unless the possibilities in the previous sections have already been exhausted, this section may contain, for example:
The components of a website that are an absolute must-have for every website owner should include:
Additionally, it is worth choosing an attractive layout that will interest the user. Of the many websites presenting the same schematic solutions, it is the attractive website that has the greatest chance of success. However, you should not overdo it and, above all, ensure usability and logic.
Home page is the front door to your online business. That is why it is so important to take proper care of its structure. The main task of the home page is:
What should the home page contain?
What is a page footer and what is a header?
The header and footer are the two most important components of a website.
The header is responsible for navigation elements, thanks to which the user can move to subsequent subpages of the website.
Therefore, we should put in the header:
A good practice for creating a header is:
The footer should contain:
Be careful when placing any information as there is nothing worse than overloading these sections with information. Too much information causes less readability, it is worth including only the most important information there and ensuring their proper arrangement according to importance and hierarchy.
An inventive and creative website should be, above all, useful and functional. Secondly, we put the visual layer, i.e. design and aesthetics.
We don't care about a side that doesn't achieve its goals or that is difficult to find and navigate. If you already have a website, it is worth considering conducting an audit, which will show its weak spots and allow you to improve its technical and useful parameters. See SEO audit and UX audit
The features of a good website and what it should be like are, first of all, a set of necessary conditions that it must meet to make it profitable for your business. A profitable website should be:
The website should achieve its goals. In order for it to do this, it is very important to define them at the stage of planning and building the information architecture.
It should provide the user with content in a clear way and lead to specific subpages.
If the website has a CMS system, it should be protected against hacking and viruses. For this purpose, it is worth updating your CMS system and plugins (in the case of WordPress) on an ongoing basis. It is also worth implementing an SSL certificate.
The site should be fast and adapted to mobile devices, so called responsive. In addition, in order for it to be visible in Google, it is worth ensuring that its structure and code is in line with Google's requirements and that it contains the appropriate main and side keyword phrases that will increase its visibility in the search engine.
Nothing is so repulsive as schematic and popular graphic solutions. It is worth ensuring that the layout is pleasing to the eye. Clean form and clarity guarantee better browsing of content, which is not read by the user, but only scanned. It is the visually appealing website that is more likely to retain the user. This is why the appearance of a website is so important.
Therefore, to improve the visual aspects as much as possible it is worth:
Equipped with a convenient and simple CMS system will allow you to easily add content. There's nothing worse than a site with a blog that hasn't been updated for six months.
In the age of mobile devices and users using cell phones, this audience should be taken care of first. To this end, Google also introduced the Core Web Vitals algorithm in May, which gives preference in search results to sites tailored to mobile devices.
See also common Errors on websites
You should certainly include relevant content, i.e. content and graphics that match the visual concept. Content should be engaging and tailored to the target audience. If the level of content is not matched to the viewer, they may not understand the message or, conversely, it may be too simple.
Engaging website content means what kind of content ?
It is worth using a supplement for content that improves its comprehension in the form of:
However, it is necessary to remember to use reason and moderation in all this. On the one hand, you can't overload the site, and on the other hand, you can't introduce chaos and clutter, because the user will get lost and the site will stop generating conversions.
7 characteristics of a good website. A professional and good i.e. effective website should be characterized by several principles to realize its purpose. Learn about the most important of them:
Navigating the site should be simple and logical. The user should not be forced to think too much about how to use our website.
Inspire arousal through an attractive layout and reliable execution. Any imperfections, spelling errors result in worse reception of the site. Nothing arouses frustration so much as a non-working menu on the phone or cut texts.
Make sure your site has a contact form, and when you click on a particular menu item, it takes you to the appropriate sub-page. Instead of the CTA 'more' button, it is good to introduce personalized descriptions, e.g. see offer, more product information, see our mission, etc.
Simple and clear offer. The ability to quickly find an offer, specific services should be simple for the user. The most important information placed within a maximum of three clicks from the main menu.
If we have already identified the target group, it is worth ensuring that it receives relevant information on dedicated subpages that are easily accessible from the home page or subpages.
Appropriate and tailored information architecture for the target group. The structure and design of the site should be focused so as to focus attention on potential users from our target group. Messages, slogans and content should be simple and clear to convince the user to stay on our website as long as possible.
Nothing is more irritating than waiting for a page and content to appear. It's worth reducing that time to a minium. If you already have a site an SEO audit or UX audit will come to your aid. It is worth performing both as they will show the weaknesses of your website. However, if you are creating a website, it is worth taking care of its loading time and technical parameters already at the stage of coding the frontend layer, i.e. html, css. Such code can be easily checked with programs such as gtmetrix.com or the popular Google Page Speed, or ask the contractor to provide us with such a report.
Wordpress page optimization can be crucial here for the process of improving its technical performance. If you don't have time to take care of the site outsource Wordpress maintenance service.
Having a website is undoubtedly a necessity these days. Learn about the advantages of having a website tailored to your needs. See how to increase your website traffic.
Often on the basis of a well-executed site that inspires confidence in the client they make a decision to cooperate, order a service or contact the company.
Your website works all the time, and if properly maintained can get more and more customers from google search engine
By providing your website address, the customer can easily check your address and how to reach you
Any information that is necessary for your customers can be placed on the site. This makes the process of educating and informing customers about your offer simple and fast.
Thanks to the statistics we keep, such as Google Analytics, we can easily see where our customers are from and what they are interested in on our site.
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