Organization and segregation of products in the online store

How to take care of the correct presentation of products in an online store?

‍

Ensuring the proper presentation of products in an online store is key to encouraging customers to buy. Here are some ways to achieve this:

High-quality photos: Use professional, well-lit photos that show the product from different perspectives. Photos should be high-resolution so customers can look at the details.
Detailed descriptions: Provide complete and accurate product descriptions, including information on sizes, materials, features and available color options. Use language that speaks to customer benefits.
Video: If possible, add a product video to show how the product works in real life. Video can also help showcase the product from different perspectives and in different usage scenarios.
Reviews and feedback: Encourage customers to leave feedback and product reviews. Positive feedback can convince potential customers to buy, while constructive criticism can provide valuable suggestions for improvement.
Recommendations and suggestions: Use recommendation algorithms to show customers products they may be interested in based on their browsing and purchasing history.
Ease of navigation: Make sure your site is easy to navigate, with clearly defined categories and filtering of products by various criteria, such as price, popularity, or newness.
Availability and shipping: provide clear information on product availability, lead time and shipping options.
Mobile responsive: Ensure that your website is fully responsive and optimized for mobile devices, allowing for easy browsing and shopping on smartphones and tablets.

By focusing on these aspects, you will increase the chance that customers will not only find but also purchase products from your online store.

‍

table of contents:

How to take care of the correct presentation of products in an online store?
E-commerce category planning
Creating a list of keywords for an online store
Category names
Category descriptions in the online store
Creating subcategories
Product filtering in e-commerce
FAQ - Frequently asked questions

‍

E-commerce category planning

E-commerce category planning is a key component of your sales strategy that affects your customers' shopping experience and product search effectiveness. Here's how you can approach this task:

Assortment analysis: Start with a thorough analysis of the products offered. Identify the main product groups and their characteristics, which will be the basis for creating categories.
Understanding the customer: Research your customers' preferences and buying behavior. Understanding how customers search for products will help you organize categories in a way that meets their needs.
Category Structure: Create a logical and intuitive category structure that makes it easy for customers to navigate. Remember to make it scalable so you can easily add new products or categories.
SEO Optimization: Take care of SEO optimization of your categories, using key words that potential customers can use when searching for products. This will help your store rank better in search results.
Category naming: Choose clear and understandable category names that directly communicate what the customer will find in the section. Avoid specialized language that may not be understood by all users.
Filtering and sorting: Introduce filtering and sorting functions within categories to help customers find specific products based on their preferences, such as price, popularity, or ratings.
Testing and modifications: Regularly test the category structure and adjust it based on customer feedback and analysis of data about user behavior on the site. Flexibility and willingness to change are key to success.
Category Visualization: Use high-quality graphics and icons to illustrate each category. This helps customers identify them more quickly and can attract their attention.
Promotions and recommendations: Use category pages to promote new products, bestsellers or products on sale. This is also a good place to include personalized recommendations based on purchase or browsing history.

Effective category planning improves the user experience, increases the chances of conversions, and can increase sales in an online store.

‍

Creating a list of keywords for an online store

‍

Creating a list of keywords for your online store is essential for search engine optimization (SEO) and a successful marketing campaign. Here's how to approach this task step by step:

Defining the goal: Start by defining what you want to achieve with your keyword list. Do you want to increase traffic to your site, improve conversions, or perhaps promote a specific product or category?
Understanding your customer: Analyze your customers and their needs. Consider what terms they might use when they search for your products or services online.
Competitor analysis: Find out what keywords your competitors are using. This will help identify industry trends and potential gaps in your SEO strategy.
Use of keyword tools: Use tools such as Google Keyword Planner, Ubersuggest, Ahrefs, or SEMrush to find keywords related to your business and their monthly search volume.
Create a basic list: Create a core list of keywords that are most relevant to your online store, including both short phrases (e.g., “athletic shoes”) and long queries (e.g., “best athletic shoes for runners”).
Segmentation and list expansion: Expand the list by creating keyword segments for different product categories, customer types or stages of the purchase path. Also look for synonyms and phrase compounds.
Evaluating search intent: Understanding the intent behind keywords is key. Distinguish between informational keywords (e.g., “how to choose running shoes”) and transactional keywords (e.g., “buy running shoes online”).
Analyze and optimize: Regularly analyze the effectiveness of selected keywords and adjust them according to changing trends and results of website traffic analysis.
Keyword Integration: Integrate selected keywords into content on your website, including product descriptions, blogs, meta tags and other SEO elements.
Track and Modify: Monitor your search engine rankings for selected keywords and be ready to adjust your strategy in response to the results.

Remember that creating a keyword list is an iterative process that needs to be regularly reviewed and updated to adapt to changing trends and customer behavior.

‍

Learn How to automate A/B testing in marketing.

‍

Category names

Category names in an online store should be clear, precise and reflect the nature of the products offered, making it easy for customers to navigate and search. Here are some tips on how to name categories effectively:

Focus on clarity: Category names should be understandable at a glance. Avoid industry jargon that may be unclear to some customers.
Be specific: Precise category names help customers quickly find what they are looking for. For example, instead of “Accessories,” use “Phone Accessories” or “Jewelry.”
Use keywords: Include keywords in category names that customers are likely to search on. This not only makes it easier to find your way around, but also helps with SEO.
Be consistent: Maintain consistency in category naming, which makes it easier to navigate the store and builds a professional brand image.
Limit the number of categories: Too many categories can overwhelm customers. Try to limit their number by creating more general categories that can be further divided into subcategories.
Include popular and novelty categories: Having a dedicated category for bestsellers, novelties, or promotions encourages exploration of your offerings.
Consider thematic categories: In addition to the traditional division by product type, you can introduce thematic categories, such as “Mother's Day Gifts,” “For the Office,” and “Eco-friendly.”
Test and optimize: Regularly analyze customer behavior and adjust category names to maximize effectiveness.

Examples of category names by industry:

Fashion: “Women's clothing”, “Sports shoes”, “Men's accessories”.
Electronics: “Smartphones and accessories”, ‘Computers and laptops’, ‘Audio and Hi-Fi’.
Home and garden: “Furniture”, ‘Decoration’, ‘Garden and Tools’.
Health and beauty: “Cosmetics for care”, “Dietary supplements”, “Perfumes”.
Toys and games: “Board games”, ‘Educational toys’, ‘Consoles and video games’.

Remember that category names are a key element in the buying process, so take the time to think about and optimize them.

‍

Learn What is Pagination

‍

Category descriptions in the online store

Category descriptions in an online store play a key role in directing customers to the right products, as well as in optimizing the store for search engines (SEO). Here are some tips on how to create effective and eye-catching category descriptions:

Be informative: The description should contain key information about the category, explaining what the customer can find in that section of the store.
Incorporate keywords: Use relevant keywords that potential customers can search for online. This will help improve your store's visibility in search results.
Build trust: Emphasize the quality of the products offered, the brand's experience in the industry or the unique features of the assortment to build trust and convince customers to buy.
Encourage action: End the description with a call to action, such as “Browse our collection” or “Discover our best offers.” This motivates further exploration of the offer.
Keep the tone consistent: The tone of the description should be consistent with the overall tone of the brand's communications to create a consistent store image.
Limit length: Descriptions should be short and concise to quickly convey the most important information without overwhelming the reader.
Use stories: If possible, tell a short story or show the context of your category's product usage to better engage customers.

Examples of category descriptions in an online store:

Women's Clothing: Discover our carefully curated collection of women's clothing with something for every woman. From elegant dresses to casual t-shirts, we have everything you need to express your unique style.
Electronics: Immerse yourself in the latest technology with our wide range of electronic products. From the latest smartphones to high-quality audio equipment, everything you need to stay on top of the latest tech news.
Educational Toys: Stimulate imagination and support your child's development with our range of educational toys. Toys that develop logical thinking skills, creativity and more - perfect for a gift!
Dietary supplements: Improve your well-being and health with our dietary supplements. Carefully selected ingredients to support your daily needs - from immune boosting to support for daily stress.

Remember that a well-written category description can significantly affect a customer's buying decision and your store's online visibility.

‍

Meet the 7 best emailing apps for your business

‍

Creating subcategories

Creating subcategories in an online store is a key part of structuring your offerings, making it easier for customers to navigate and quickly find the products they are looking for. Here are some tips on how to effectively create subcategories:

Assortment analysis: Beginning with a thorough analysis of available products, identify natural groups or types of goods that can be correlated with each other. The division into subcategories should reflect the diversity and specificity of the offerings.
Logical and intuitive: When creating subcategories, go for an intuitive division that most users will understand. Avoid specialized jargon that may be incomprehensible to those outside the industry.
Limit the number of subcategories: Too many subcategories can overwhelm customers and make it difficult for them to find products quickly. Try to balance the need for detailed subdivision with clarity and simplicity of navigation.
Keywords: In your subcategory names, use keywords that are frequently used by potential customers when searching for products. This will improve your listing's visibility in search engines.
Consistency: Make sure that the way subcategories are created is consistent throughout the store. Similar types of products in different main categories should be grouped in a similar way.
Take advantage of filters: Instead of creating an excessive number of subcategories, consider using a filter system. This will allow users to precisely and quickly tailor your offerings to their needs.
Test and optimize: Regularly analyze user behavior on the site to understand which subcategories are most effective and which may need to be changed or removed.

Examples of subcategories:

Women's clothing: Dresses, Blouses, Pants, T-shirts, Outerwear, Underwear.
Electronics: Smartphones and accessories, Laptops and accessories, Audio equipment, Photography and cameras, Games and consoles.
Home & Garden: Furniture, Decoration, Lighting, Garden tools, Home textiles.
Health and beauty: Dietary supplements, Facial cosmetics, Makeup, Hair care products, Hygiene products.

Remember that a well-organized structure of categories and subcategories not only makes shopping easier, but also contributes to a better user experience and can increase conversions in an online store.

‍

Check out our offer to create websites :

‍

Product filtering in e-commerce

What is product filtering?

E-commerce product filtering is a process that allows online store users to conveniently browse and search for products according to specific criteria, such as size, color, brand, price, or other category-specific features. With this mechanism, instead of browsing through the entire list of available products, customers can quickly narrow down the search results to those that best suit their needs and preferences.

Product filtering significantly improves users' experience when shopping online, making it easier for them to quickly find the products they are interested in and reducing the time it takes to find the desired items. As a result, this can help improve customer satisfaction and increase conversions in the online store.

Implementing a filtering system requires the use of appropriate technology on the website, which allows to dynamically update the list of products according to the criteria selected by the user, without reloading the entire page. A well-designed filtering system should be intuitive to use, responsive and tailored to the needs and expectations of the store's target customer group.

‍

Product Filters

Product filtering in an online store is a key functionality that significantly improves users' online shopping experience, making it easier for them to quickly find the products they are interested in. Here's how to implement and optimize a product filtering system:

Define filtering criteria: Identify what product features are most important to your customers. These could include price, brand, size, color, material, availability or customer reviews. The choice of criteria should be based on an analysis of shopping preferences and the most frequently searched phrases.
Intuitive user interface: Ensure that the filtering system is easy to understand and use for all users. Filtering should be visible and accessible directly from the product list, preferably in the form of a side column or drop-down menu.
Multiple Filtering: Allow users to apply multiple filters at once to fine-tune the displayed products to their needs. Remember the function to delete individual criteria without restarting the entire search process.
Dynamic and responsive: Ensure that filtering works dynamically and without reloading the page. Take advantage of technologies such as AJAX that allow you to quickly update the product list according to the filters you select.
Adaptation to mobile devices: Make sure your filtering system is fully responsive and functional on mobile devices as well. More and more users are shopping via smartphones and tablets, so optimizing for these devices is key.
Clarity and minimalism: Avoid overloading users with too many filtering options. Too many criteria can overwhelm and make it difficult to find the desired products.
Sorting: In addition to filtering, provide the ability to sort the results, such as by popularity, ratings, price (from lowest to highest and vice versa) and news. Sorting and filtering should complement each other.
Testing and optimization: regularly analyze user behavior and the effectiveness of the filters used. Based on the collected data, make appropriate modifications and improvements to the filtering system.

Introducing a well-designed and configured product filtering system in an online store will not only make it easier for customers to find the goods they want, but will also contribute to increased shopping satisfaction, and can therefore have a positive impact on increased conversions.

‍

Why is filtering important?

Filtering is important in e-commerce for several key reasons that directly affect the user's shopping experience, sales effectiveness and overall customer satisfaction. Here are the most important of these:

Improving user experience: Product filtering allows customers to quickly and easily find the products they are interested in, improving their shopping experience and enhancing their satisfaction with the online store.
Increase search effectiveness: In e-commerce, rich offerings can be overwhelming. Filtering allows users to focus on products that meet their specific requirements, greatly increasing search efficiency and making purchasing decisions easier.
Increase conversions: Users who quickly find what they are looking for are more likely to make a purchase. Thus, good filtering can directly increase conversions and total store revenue.
Reducing rejection rates: Frustration over the difficulty of finding desired products can lead to shopping cart abandonment. Filtering reduces this risk by making it easier for customers to reach their destination.
Personalization of the offer: The ability to filter products according to personal preferences makes the store's offer more personalized. Customers feel that the store's offer is tailored to their individual needs.
Encouraging exploration: Effective filtering can encourage customers to further explore a store's assortment, discovering new products that may interest them, thereby increasing the value of the average shopping cart.
Optimize inventory management: Filtering also allows you to hide unavailable products or expose those you want to sell as a priority, which can help you manage your inventory more efficiently.

Implementing an intuitive and flexible filtering system is therefore essential for any online store that wants to offer its customers the best possible shopping experience and increase its sales performance.

‍

How to present the filters?

The presentation of filters in an online store should be intuitive and customized to maximize their effectiveness. Here are some key principles to consider when designing a filtering system:

Visibility and accessibility: filters should be easily accessible and visible to users. Most often, they are placed at the top of the page or on the left side of the product list so that they are noticeable as soon as they enter the category page.
Intuitiveness: Category names and filter options should be clear and understandable to users. Avoid industry jargon unless it is commonly understood by your target audience.
Grouping and hierarchy: Similar filters should be grouped together, such as filters for price, color or brand. This allows you to quickly and easily find the filter you need.
Interactivity and responsiveness: filters should allow for quick response - changing filters instantly updates the list of products. This allows users to experiment with different combinations, see the effects, and customize the selection.
Multiple selection: Allowing users to select multiple options within a single filter (e.g., multiple brands, colors) increases search flexibility and improves the shopping experience.
Easily modifiable: Users should be able to easily add and remove selected filters without having to start the search all over again.
Visual support: Use visual support wherever possible, such as color palettes instead of color names, icons to symbolize product functions, etc. This facilitates quick identification by users.
Sorting options: In addition to filtering, it is also important to provide sorting options (e.g., by price, popularity, rating) so that users can further personalize how products are displayed.
Mobile-friendliness: Make sure the filtering system is easily accessible and convenient to use on mobile devices as well, which is crucial given the increasing number of purchases made via smartphones.

Keep in mind that a purposefully designed and configured filtering system can significantly improve users' shopping experience, increase user satisfaction and lead to higher conversions on your online store.

‍

E-commerce filters for mobile version

Filters in the mobile version of an e-commerce store require special attention due to limited screen space and the nature of user interaction. Here are some rules for designing effective and useful filters for mobile devices:

Minimalism and simplification: Because of the smaller screen, it is important to limit the number of filters to the most relevant ones. Try to choose the ones that are most useful to your customers.
Easily accessible, but not dominant: Filters should be easily accessible from the main product category view, but should not take up too much space on the start screen. A good practice is to place the filters button in a prominent location that expands to the full filters menu when tapped.
Touch interface: Filter elements should be suitable for touch operation - buttons and selection options should be large enough to be easily selected with a finger without the risk of confusion.
Modal or full-screen overlay: Consider using a modal window or full-screen overlay for filters, allowing you to focus the user's attention on customizing search results while minimizing distractions.
Dynamic updates: Similar to the desktop version, filter changes should dynamically update the product list without reloading the page.
Easy application and cancellation: Users should be able to apply selected filters easily and cancel them just as easily, preferably with a single tap.
Visual indicators of applied filters: Give users a clear indication of which filters have been applied, for example, by displaying active filters at the top of the product list or with an icon/stage indicating the number of filters applied.
Optimize user flow: Ensure that the flow of filter use is as intuitive and fluid as possible, which may include swiping gestures to scroll through options or easy switching between different filter categories.

By keeping these principles in mind, you can create a filter system for the mobile version that is not only functional, but also user-friendly, which is key to increasing conversions and improving the overall satisfaction of customers using your e-commerce store on mobile devices.

‍

Learn about Sales Techniques - types of sales techniques and best practices

‍

FAQ - Frequently asked questions

1. Why is proper organization of products in an online store important?

Proper organization of products helps customers find what they are looking for more easily and quickly, which increases the chance of a purchase and improves overall shopping satisfaction.

2. What are the key elements of effective product categorization?

Key elements are an intuitive category structure, logical naming of categories and subcategories, and consistency throughout the store.

3. What are keywords in the context of an online store and why are they important?

Keywords are terms that customers can use when searching for products. They are important for SEO, helping to increase your store's visibility in search results.

4. What are the best practices for creating category names?

Category names should be short, descriptive and understandable to customers, reflecting what is actually in the category.

5. How to write effective category descriptions?

Effective category descriptions contain key words, are informative and compelling, encouraging customers to explore the offerings in the category.

6. What are subcategories and how to use them?

Subcategories are an additional level of organization that allows for more detailed segregation of products within the main category, making it easier for customers to find the product they are looking for.

7. How does product filtering work and why is it important?

Product filtering allows customers to quickly narrow down search results by specific criteria, such as size, color, price, etc., making it easier to find the right product.

8. What are the best practices for presenting filters?

The filter should be easy to use, but not dominant, with intuitive category names and values, allowing quick and efficient filtering.

9. Should filters in an online store be adapted to the mobile version?

Yes, the filters in the mobile version should be optimized for mobile devices, offering ease of use and minimizing the space taken up on the screen.

‍