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Often confused with an advertising agency associated by clients as interactive. Find out what an interactive agency from Krakow is. Guarantee and comprehensive services in one place.
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To answer the question whether it is worth working with an interactive (multimedia) agency, let's define the terms:
Interactivity, i.e. the interaction of two parties by mutually influencing each other. The phrase is used in the IT and multimedia industries. In other words, it is the ability to receive and respond to information at the same time.
Other phrases associated with the concept of an interactive agency include: IT agency, multimedia and marketing agency. A term often confused with an advertising agency.
He specializes in building, implementing strategies and a comprehensive approach to creating a brand on the Internet.
It is the equivalent of an advertising agency known to everyone for its outdoor advertising and print activities, but moved to the Internet. Hence, interactive agencies are often popularly called advertising agencies.
See also:
The scope of services of an interactive (multimedia) agency is very wide, it can be said to cover the entire spectrum available on the market, i.e. 360-degree services for clients.
The main tasks include:
If we expect a comprehensive approach and we do not want to outsource every new thing to another contractor, introduce our business from the beginning and divide attention among several companies, it is worth it. We gain peace of mind, a dedicated supervisor and a proven team from previous projects. We build relationships that pay off with knowledge of us, i.e. the client, and our expectations. Longer cooperation may also turn out to be simpler and easier for subsequent orders because the agency knows our expectations and we are satisfied with the quality of service.
All services in one place
The undoubted advantage is having all online services in one place. When ordering the creation of a website, portal or internet application, the client is guided by one team throughout the entire implementation process.
One team, dedicated account manager
Another advantage is the smooth transition to marketing services and building visibility in the search engine, running social media, advertising services, and positioning. It's just convenient. We save time and energy on looking for new subcontractors who need to be introduced to what we want to do and what our goal is. Instead of several teams and contact persons, we have one supervisor.
If we perform the website design service ourselves, we must find a contractor who will code the website, another contractor for SEM and SEO activities, and possible administration.
Guarantee of marketing agency services
By cooperating with a proven agency, e.g. by checking social media, we can be sure that we will not be left halfway through the project with unfinished work. The agency will not disappear in a month, and in case of problems or warranty corrections, they will be completed without any problems.
Nowadays, what matters most is contact and understanding of the client. There is no need for the agency to be from our town, as it is enough to organize an online meeting and you can efficiently discuss all organizational issues and conduct workshops. This picture of the situation gives great opportunities to find a multimedia agency, not necessarily from our city or the nearest city.
What should you pay attention to when dealing with an agency from the other end of Poland?
The basic criterion should be the portfolio and methods of communication. It is worth asking whether the agency organizes preliminary conversations with clients in order to get to know their businesses from the inside. If so, we should take advantage of it because we have the opportunity to meet our future partner with whom we want to build long-term relationships.
Completed services, interactive agency portfolio
Another important point is to pay attention to the services we are mainly interested in, e.g. if it is a social media campaign on Facebook, it is worth seeing how the agency's fan page is run, whether there are engaged users and the community built around the agency. The same will apply to other services we are interested in. Usually, the agency is aware of attracting a client for long-term cooperation, so being aware of this, it should give as much of itself as possible, it is worth checking.
Nowadays, when anyone can be a pseudo-specialist on the Internet, it is very easy to find a specialist who will perform a particular service cheaper or is specialized. While this may actually be the case, enforcing services under warranty or, after a longer period of time, the desire to change or update the service, e.g. changes to the website or expanding the scope of the advertising campaign, may be a problem. Of course, there are no rules, but an agency means image and quality that go hand in hand with experience and experience on the market. Therefore, it is worth choosing companies that have been on the market for longer or have an extensive portfolio and satisfied customers.
Prices at an interactive IT agency
There is no rule here. Depending on the class of specialist freelancer and the agency itself, prices may be similar. If we target agencies from large cities such as Krakow, Warsaw, Wrocław, Poznań, which have been on the market for a long time and have large clients, the price will be adequate to their reputation. On the other hand, the same may be true of a freelancer or a company offering a single service.
It is also a good idea to look for an interactive agency from outside Poland. Often, such agencies have a different design approach and newer standards. Graphic design teams can also pleasantly surprise you with their freshness and creative approach to even simple orders. However, of course language may be a barrier. It is worth conducting such research on industry-specific graphic portals, e.g. Behance or Dribbble.
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