Running your own business, you are a specialist in your field, looking for an expert who will perform the service reliably and professionally. Nowadays there are many companies, freelancers creating websites based on purchased templates slightly modifying them under the guidelines of the client. The result is a website on a ready-made solution often not optimized for SEO, having technical problems and poorly implemented responsiveness.
In the following guide, we will tell you how to avoid cheap cooperation and the implementation of a redesigned template by a potential contractor who does not know the rules and has no knowledge of website development.
If you are looking for a company from the website see this short guide to help you choose the right interactive agency and skillfully make a decision based on the offers presented.
Table of Contents:
The first and key factor is the quality and implementation of the in-house site of the interactive agency or freelancer. Most likely, if the agency's site itself is unfinished or has errors it could mean potential problems for you.
Technical aspects of the website
It is worth checking how the site is displayed on mobile devices and whether its layout, visual layer and usability is at a high level, i.e. whether the agency's portfolio and the site itself suits us. If so, it means that the level of performance is acceptable to us and we can enter into preliminary discussions to evaluate the agency in the next steps of conversation and negotiation.
Another aspect to check is the agency's implementations. Let's ask for 3 or more pages that the agency can send us as its best implementations. Here the principle will be the same. We check the site on a phone or laptop. It's worth clicking through the various tabs to see if the website is polished from every angle.
Conversation quality and relationship building
In the case of a conversation with the team that will make a website for us, it is worth exchanging a few emails, asking questions or, preferably, arranging a short interview during which we can ask to discuss and present several implementations in order to learn what challenges the agency faced and how it solved and achieved the objectives set by the clients.
How to check the pages that the agency created ?
The easiest way is besides checking the site yourself is to analyze it technically with online programs :
The results we get will be a good indication of how the website is implemented technically in addition to the design in the portfolio, whether the above programs will qualify it as SEO and user friendly or with problems in the construction of html, css coding and heavy js code delaying loading.
Above all, it should have a social media presence, a Google business card and a portfolio that demonstrates the quality we expect.
Cheap website implementations on a general purpose template
It is worth bearing in mind that website construction is not just about design and images. In the vast majority, a website is technical aspects, code quality, implementation of responsiveness, SEO optimization and high usability. It is impossible to implement good solutions on a redesigned template that adapts to the needs of each client.
The corresponding Wordpress templates that offer skins in multipurpose mode are usually overloaded with js scripts and html code, which, through a heavy pagebuilder, have too many references to the database which further burdens the page load time.
It's worth remembering that proper optimization of a site on Wordpress helps in positioning the site and building visibility in Google search.
What's cheap is expensive. When it doesn't pay to optimize a cheap website template
Websites on cheap templates or made by haphazard contractors are frequent requests for our agency asking to improve speed, optimize for Google Page Speed or improve display on phones.
The problem with this type of solution turns out to be all the html code and the main theme. Overly large images that are not dynamically scaled and placed on the page in a version that fits the size of the container (instead, large images over 500kb are loaded which further loads the site). See how much a website costs in 2023
We encourage you to check the parameters of our site. Quality and code will be the best indicator. We know what technical SEO is, how to build fast and optimized sites for the latest mobile browsers and Google algorithms.
See the portfolio and our websites implemented with full technical and SEO optimization.
We recommend choosing specialists in their field. If the agency is engaged not only in designing nice pages but also in optimizing them, has SEO analysis and page optimization on offer, it is a good sign that it knows what it is doing. After all, there are a number of specialists creating template solutions without basic knowledge of creating responsive sites with matching under the latest Google algorithm updates (Core Web Vitals), there have been cases that and this type of already made sites unfortunately are not salvageable and it is simpler to build a site from scratch.
What company do you recommend for website development
Having its own site that suits us visually and technically. One that gives clear terms and conditions and knows how to present an offer divided into stages with deadlines.