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Social media is an ideal way for a brand to communicate with its customers. By introducing your company, its products, you will show yourself to a wide audience, build trust and strengthen your brand image. It is worth knowing how to effectively run each social media channel because each of them has its own specifics of operation and possibilities. Which channels to choose for your brand ? Where are your customers and how to reach them ?
In order to reach out to the community and gain their trust, the brand should tell its story to naturally appear in the dialogue that social network users establish, create a relationship and get into discussions with them. A brand that appears only in the form of selling products will not gain attentiveness and attention. The natural environment of social media is conversation and dialogue. It is worth keeping this in mind when building your marketing strategy and communications. Tell your story, and it is possible that you will be successful.
Without a doubt, you should use all possible channels to reach your audience. There are several portals from which you should choose Facebook, LinkedIn to build relationships with business partners. Other channels like Instagram, TikTok can serve as booster channels for online business development.
When conducting social media activities, it is important to keep in mind a consistent image, a corporate identity and uniform communication. Slightly different in form will be presented content on Instagram and TikTok however, branding and styling should be maintained. The message and form should be adapted to the characteristics of the medium.
Consider who your customer is ?
Try to answer the questions : how old is your customer, what are his preferences, what is he looking for on the Internet, what content will be engaging for him. Based on the creation of a profile of the customer, his likes and needs, you will be able to solve his problem or stimulate action through appropriate messages.
See how Facebook members behave on www.facebook.com/ads/audience-insights, determine the important location of your audience, age, interests. This will give you valuable information about your customers.
Match the right communication to the developed persona
Now that we know who your customer is, it's a good idea to tailor the presentation of your posts, tone and communication to your chosen user group. It's important that the content is clear and easy to read, hits the needs of customers and solves their problem. Don't write too much, slogans and graphics that adequately communicate the message are enough.
Social media is not a platform just to sell services (or you have to do it skillfully). Social media is mainly a channel for people to communicate and talk to each other with similar interests, a brand enters there with its products, to be accepted it should tell a story that will be liked or not. Social media is about sharing emotions as well as knowledge. Building a profile based only on sales will not work. Fans buy emotions and relationships, they buy value and sincerity. Create value and share it like a friend who can trust you and will buy from you. This is a real attitude that works.
Check out the offer of running social networks in our Krakow social media agency.
You should focus on creating diverse content. One style posts containing a link to a product, a few sentences of description will be monothematic. Social media is used to build relationships and inspire users. The more you focus on engaging content, the better the response from the community and the potential attention and attentiveness of users to your posts. We suggest following specific strategies and post cycles:
Through social media, we warm up the image, show that the company and brand are people, professionals in their field willing to show themselves to the world. Creating typical and repetitive content will be boring in the long run.
Analysis of trends and tastes
With Google Trends you can easily see what users are currently searching for, what they are interested in. Try using this tool to create timely posts.
The main tools that will help you run social media are:
Facebook Creator Studio - manage your posts
It will help you schedule posts and publish them in a simpler way with more features than from your company profile account.
Canva - graphic design program for social media posts
This is where you will prepare posts for social media. Predefined layouts, graphics and ready-made layouts are just waiting to be used for your Facebook or Instagram creations. Simple panel and intuitive navigation will allow you to design a post in a given size in 5 minutes.
The most common social media mistakes made by companies can be boiled down to a few serious omissions when it comes to building relationships
To the above mistakes in running a profile, you can add the most important one : not learning from and fixing mistakes and not working with Google Analytics. If the profile has no response, lacks visibility, try to choose one new method and see what the response will be, in case of success you can incorporate it from time to time into your campaigns and reach building.
Building visibility and community around a profile is not just about content. It's also about responding with commenters, asking questions, and providing excitement. Create contests, quizzes, games and tasks to complete. Establish prizes and draws. Build suspense and curiosity.
In the case of ecommerce and stores, inform about promotions and discounts, give away timed and limited-time codes only for profile fans.
Ensure that in each profile completed :
The cost of handling and running social media depends on :
Standard in packages, the minimum cost for social media maintenance per month of Facebook alone in an average company is about 500 PLN net. However, this is a restorative work mainly involving the preparation of posts from provided materials from the client. We strongly recommend that you use the creative potential of a social media agency and ask for a package with scheduling, content and creative planning. This will be a far more effective approach to building visibility by specialists in their field.
The cost of running Facebook
The pricing of the lead depends on the amount of agency work involved. The price ranges from 300 to 1,200 net for standard service. In the case of developing a marketing strategy and taking care of the profile, the price can be much higher.
The cost of running Instagram
The cost of running a profile depends on the number of posts, creation of testimonials and types of content, e.g.: videos, movies, animations. With standard maintenance from materials provided from the client and publishing posts 2-4 per week, the cost of maintenance is about 500 PLN net.
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