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The rejection rate on your site is high? Don't know how to deal with it? If the answers are yes, you should definitely check out 11 ways to lower your site's rejection rate.
We will explain to you what it consists of and give you some tips for reducing it. From this article you will learn, among other things, what the bounce rate is, how to calculate it and how SEO affects it.
Table of Contents:
In the simplest terms, bounce rate is the percentage of users who visit and leave your website without taking any interaction. Bounce rate increases when Google Analytics determines that a visitor to your site has entered at least one additional subpage.
The bounce rate you see in the report generated in Google Analytics is the bounce rate of the entire site. You can check the bounce rate in the overall report in the aforementioned program.
Depending on what kind of content you provide on your website and its subpages, it may have varying average rejection rates.
Of course, you don't have to calculate it yourself. If you want to know the bounce rate, you should use Google Analytics. To calculate the bounce rate, the program divides the total number of rejections from one page view by the total number of sessions on your site. As you can see, it is very simple.
What does it look like in practice?
This is the same for the entire site. The difference is that here we add the other sub-pages to the calculation. Bounce rate is a cornerstone in conversion rate optimization, so it's worth digging deeper into the topic and moving on to the rest of the article.
A report available on the GoRocketFuel.com website shows that the average page rejection rate is between 41 and 51%. It all depends on what industry your site is in. Most will encounter a bounce rate of 26% - 70%. As long as it does not exceed 40% and is not less than 20%, it is ideal. A bounce rate higher than average can be worrisome - though not for every industry.
The moment it exceeds 70% or drops below 20%, there is a real problem. Unless you run a blog or a purely informational site, such as, for example, world news. According to statistics, e-commerce sites have the lowest average rejection rate not exceeding 45%. Remember not to compare sites from different industries when testing. Such results will not be reliable. You also need to pay attention to where the traffic comes from. According to ConversionX, the one coming from emails and referrers have the lowest rejection rate.
A rejection rate above 70-90% is a cause for concern. While it obviously depends on the industry, it is worth checking if everything is okay. It informs you of a problem with your site. If the rates are high, it means that something on your site is discouraging people.
Why do they so often leave your site without taking any interaction? Perhaps your site has been poorly designed or is unreadable for mobile devices. The reasons can vary. If the rate persists for a long time and is too high for your industry, be sure to check how to reduce the rejection rate.
A bounce rate of less than 20% also does not fill you with enthusiasm. In this case, you definitely need to check your analytics setup. Such a level seems too good to be true. It's definitely more common to see a bounce rate of 25%-30% However, if you make sure your site doesn't have any problems with analytics, you'll be sure that the data provided is true. This is a reason to rejoice, because such a low rate would mean that users visiting your site are interacting and not backtracking to return to the browser.
The exit rate is a parameter indicating the percentage of people who left a particular subpage on your site. It allows you to know on which page visitors ended their visit. The exit rate is one of the indicators needed to perform a site analysis. For this type of task you need to pay special attention to the final subpage. It depends on it whether you can perceive a high exit rate as beneficial.
For example, if the majority of people leave the site mid-shopping, a high exit rate means they have abandoned the purchase of goods. On the other hand, if the subpage that appears after the transaction is completed has a high exit rate, you can consider it a success.
What is the key to your company's success? Loyal customers. They are the cog that drives business. In order to stand out above the competition, you have to give it your all. That's why it's so important to take care of your company's website. Take advantage of organic traffic by improving your rejection rate.
Remember that real user engagement is more important than the number of impressions alone. They won't give you anything if not potential customers leave your site - every additional subpage they visit brings you closer to conversion.
A good strategy to reduce your bounce rate will help you improve your conversion rate. Check out below what you need to pay attention to.
A good first impression counts. If your site loads more than 3 seconds, it increases the likelihood that a user will leave it, and by as much as 53%. This is according to a study conducted by Google. Problems with loading a page mean that customers don't even get a chance to check the content on the site.
As you can see, optimizing your site for loading speed is important, especially for mobile-friendly sites in the e-commerce industry. For wordpress, it's worth checking database optimization and wordpress optimization for technical issues
What can you do to improve it?
Why do keywords matter? It's simple. They get potential customers to your site faster. The preview of your site in Google search results is represented by the title tag and meta description. So, before you publish your domain, make sure they reflect the content of your site.
If the information is bogus, users will leave the site, thereby increasing the rejection rate.
Some keywords are more important than others. Their value depends, among other things, on which part of the marketing funnel you are currently in. Choose keywords that have a high potential for driving quality traffic to your site - these are the ones that will get you to the top of the site.
Check out the graphic below to understand what to follow when choosing the right keywords.
As mentioned earlier, the first impression is of great importance. To make one, you must have an effective landing page. Users encouraged by it will want to follow your site and the content on it.
If everything they find there coincides with the keywords they were looking for you will be one step closer to conversion. In this way, you will effectively increase brand awareness among potential customers and gain their loyalty.
People hate big walls of text. Especially when they are looking for information on mobile devices. That's why it's a good idea to use text formatting on your site. Users want to find answers to questions as quickly as possible - clear content will make it easier.
Short, simple sentences and appropriate use of formatting tools will be a hit. When using this advice, remember to:
Every user who comes to your site should find exactly what he was looking for. Navigating through the site must not cause him any difficulty. This will make it easy for him to navigate to the desired subpage, and you will reduce the rejection rate.
Do you know what action you want to direct a user to take when they come to your site? If you have determined this, you can include a clear and simple CTA. It must be visually appealing. Remember not to overdo the quantity. Calls to action must not litter the page, as it will cease to be clear.
A potential customer may feel confused and lost among the many calls to action. As a result, they will leave the site, and this will increase the rejection rate. A well-placed and clear Call To Action will trigger the desired action.
The worst mistake you can make is to put dozens of internal links on your site. It's better to focus on a few, full-value ones. Of course, they can reduce your rejection rate, but they can also make your content look cheap and kitschy.
Placing links in every sentence makes the site look tragic. Such actions do not offer users anything concrete. Think about it, why should they click on every other link? Formatted content like this will discourage potential customers from clicking on hyperlinks. So focus on adding links to useful articles relevant to the content you are describing.
Avoid as much as possible the situation shown in the graphic below.
Mobile devices have taken over the entire world. According to statistics, they are used by the largest percentage of Internet users. These numbers are growing every year. In order to reach users, it is essential that you optimize your site for such devices. Especially since Google also places emphasis on this.
A large number of websites are not properly adapted to either smartphones or tablets. This is a big mistake on the part of their owners. If you are serious about lowering your rejection rate, you need to optimize your site.
Imagine your site from a user's perspective. You evaluate it, and draw conclusions after a few seconds at most. Don't make mistakes. Opt for simplicity and clear site design.
The site's navigation must allow users to move easily from the main part of the site to other segments. You can't force them to wade through a series of pages to get to one target one. The customer is our master - you have to adjust everything under him. So simplify the navigation as much as possible to reduce the bounce rate.
Interactive content, images and videos are a great way to engage users. Interesting graphics and videos not only attract potential customers, but also prompt them to browse the other pages on the site.
Since people are visual, it is much easier to retain them by creating colorful, interesting content. You can purchase professional, high-quality, high-resolution photos from specially designed websites. When using them, be sure to maintain visual balance so that the proportions of the content are not disturbed.
If all the above elements of the site are properly adjusted, consider the quality of the content. Useful and interesting texts and substantive articles will inspire confidence in users. They will increase the likelihood of contacting your company.
Opt for successful content marketing tailored to your and your customers' needs. Make sure everything is consistent, but don't limit yourself to one strategy.
A properly optimized meta title and meta description are part of your site's success in Google search. Remember that both must be true and consistent with the content on the homepage and subpages. This is critical to reducing the rejection rate. No one wants to enter encouraged by a service description on a product subpage, this increases the rejection rate !
See also Website optimization, what is SEO, why should you do an audit?
If you include in the meta description that you produce granite slabs, the customer is supposed to find granite slabs on the site, not formal dresses. The same goes for the meta title.
What bounce rate can be considered good or bad, as you've probably already noticed, depends on several factors. The right bounce rate varies depending on your industry and the type of content you publish on your site. Therefore, when measuring your bounce rate, you need to take into account the specifics of the sector in which you operate.
When it comes to e-commerce, the statistical scale has an actual reflection. However, it looks different for blogs or news sites. How does it present itself in each industry? Check below.
The rejection rate for the e-commerce industry is extremely important. Unfortunately, it cannot be completely reduced. New customers visiting your site may not be ready to finalize their purchases. They often add products to the shopping cart and leave the site. This is not surprising. This raises the bonuce rate.
Of course, you can reduce it. To do this, you need to follow all the tips in the article. Prioritizing the optimization of your site will allow you to determine Google Analytics and perform benchmark tests.
See how to increase website traffic
The rejection rate is one of the key elements that tell you about the quality of your site. If you want to optimize it for its improvement, you need to get the right information It's worth doing a UX audit or SEO audit. The results you get from professional tools and companies performing the analysis will give you ideas for optimizing your site, content, UX layers, keywords and everything you need to increase conversions.
With the right measures, your website will get more engaged customers ready to buy your goods or services. By implementing them, you will reduce the rejection rate. If you 'don't know how to do SEO', you can outsource this task to specialists. Despite your lack of knowledge, you can do the basics yourself with wordpress plugins or online optimization through, for example, the seooptimer.co.uk program.
As you can see, the rejection rate depends on many factors. It is affected by both the industry and the overall site. The problem may also lie with your analytics setup. When checking the bounce rate, you need to keep in mind that it will vary depending on the sector in which you operate.
We hope that this material has provided you with all the information you need regarding bounce rate reduction. If you want to compare yourself then only with people in the same segment. Make sure your entire site is clear and readable. This will help reduce the bounce rate, increase user engagement and conversions on the site
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