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Any product created below market value should at least light a yellow light for the customer. It is no different in the case of low-cost websites. In this article, we want to show you some important aspects you should pay attention to when commissioning a budget or low-budget website.
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The generic message : we are professional and deliver products to the door is too generic. Do you know what problems your business solves - you certainly do, but how to tell this story on the website so that the user in the process of journeying through the site can firstly easily find his way around the site, and secondly be confident that the place he came to will give him answers / solutions to his problems. See how much a website costs.
Before starting to design the site, it is a good idea to conduct research on the target audience. This research helps you understand who your potential customers are, what their needs, habits, problems and preferences are. This research can include surveys, competitive analysis, market data analysis and many other sources of information. This data is essential for constructing a site that addresses the needs of your audience.
After conducting research, you can create personae, or idealized representatives of your audience. Each persona is a fictional character that represents specific characteristics and needs of customers. For example, for a company that sells running equipment, a persona might be "Active Anna," who likes to run, cares about her health and is looking for the best equipment. Creating personas allows you to understand what content, features and solutions best suit different audiences.
Research and persona allow site designers to fine-tune content, graphics and features for each audience. This allows the site to speak directly to users, solve their problems and provide value, which is key to increasing conversions. Inexpensive sites often lack these steps, which means the site is not as effective at attracting and convincing users to take action.
It is worth noting that the research process and the creation of personas are careful and time-consuming tasks, but they have a huge impact on the success of the website and its reception by users. Through research, you can understand what problems your company solves for customers and how to convey that on the website. When it comes to research and testing, you can see the results perfectly when creating a landingpage (see what is a landingpage ) or MVP.
Low-costwww sites typically lack this personalized approach due to budget, which can lead to lower conversions and lower user engagement.
That's why it's worth investing in conscious design and consistency to achieve better results in the long run and build engagement on the site.
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Consistent communication that continues on the site from already developed materials is still possible to put together on the site without the need for additional analysis and testing / although we should test each idea and solution with A/B tests or user testing in the form of qualitative or quantitative research.
Nothing will cause frustration to users as much as inconsistency in layout and graphic elements, which, unfortunately, in low-cost websites, likes to be a common phenomenon, for example:
See what our agency's process and UX/UI web design looks like
The ultimate goal, after all, is to create a website that not only looks good, but also focuses on communicating effectively with your audience and building a sales funnel that leads users from initial contact to achieving your business goals. This means that low-cost solutions can provide an attractive look, but often lack the elements that help achieve these key goals.
It is worth considering what needs your customers and your business want your website to meet before you decide to build it.
Below we will outline the basic and required functionality and modules for any website regardless of budget :
Based on the requirements we set for websites, each website including cheap / budget / should be equipped with functionalities and modules according to the following list :
Needs analysis and interviews with the team/users
CMS panel implementation
CMS Wordpress :
Basic SEO optimization
Without analyzing phrases and optimizing each subpage and content, a cheap website will not perform well in search results
Implementation of analytics:
Implementation of scripts for the site : Google Tag Manager / Google Analytics / Google Search Console panel.
Unfortunately, the implementation is sometimes done differently usually by a plugin in Wordpress.
Implementing and setting up conversions and correct event counts is often not done correctly or at all in low-cost websites, and the implementation of analytics implementation ends with the inclusion of a plug-in in the cockpit.
Technical optimization of the website :
We advise that the site is implemented with a minimum of plug-ins and the use of mostly Gutenberg, however, from experience we see in most low-cost websites Elementor is installed because it does not require coding knowledge of Contractors.
In the case of low-cost sites, we are dealing with ready-made solutions that are redesigned without taking into account technical and future issues, it is very difficult to achieve results min. 92 points in Google Page Speed.
Securing the website and setting up backups
Training : 30 min
After-sales support or follow-up support.
In terms of design and UX processes in the low-cost version of the website, you will not get the preparation of appropriate communication and strategy to build traffic and conversions at a satisfactory level. This involves not performing an analysis of who is actually the customer of your company ?
See valuable resources on UX design :
At which stage of the marketing funnel are customers and how to reach out to a group that is looking but not yet decided. No one will suggest how to present the value and advantages of your services and offerings because they also don't have the time and budget to analyze the needs of your customers.
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