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FAQ a.k.a. "Frequently Asked Questions" is an acronym that stands for the most frequently asked questions by your company's customers. Usually if you ask every Customer every one of them has a problem with something on the site or is wondering about something. If you ask your employees about potential problems and questions they are asking you will get a complete list, which is perfect for building a FAQ section or subpage. See what an FAQ should look like and how to design it to be useful for users. In the article we will give interesting and useful examples for FAQ pages and sections that will impress users and allow them to search for information efficiently.
FAQs are usually used as a single subpage or a section that is part of a larger subpage.
Typically, FAQs are a set of answers to customers' questions. They include The most common ones may include in the case of ecommerce :
For business websites, we should include all recurring questions from our clients in the FAQs, e.g.:
FAQs usually give faster answers to your customers and make life easier for your employees.
In case your web pages are elaborate they certainly require an elaborate FAQ subpage, it is worth thinking about its accessibility from other subpages. The FAQ subpage should be easily accessible and integrated with the rest of the site.
Usually the link to the FAQ should be in the footer or in a prominent place in the main menu / preferably in the submenu /.
How do we know what is important to customers ?
Creating an FAQ subpage should be tailored to the needs of your team and include the questions that are most frequently asked. To see what bothers users, it's worth reaching out to statistics and analytics for your website, e.g.: it's worth checking search queries in Google Analytics 4 to identify any issues that need clarification.
It is also worth remembering to ask your sales department, sales with what problems customers are turning to them. You will quickly find that this will be a large base.
If there are questions that cannot be answered within the FAQ, we suggest alternative contact methods, such as a contact form, email address or phone number, so that users can contact the support team directly.
How to check if our FAQ on the website is working ?
It would be enough to use a feedback module on the FAQ subpage to collect and monitor the usefulness of the subpage. We recommend that you implement a survey with one question e.g.: Was this answer helpful ? including a YES / NO CTA.
If you are looking for interesting examples for FAQ solutions that will actually help customers find answers to questions see what examples we have prepared below. Nowadays, we are already moving away from the classic drop-down list of questions, especially if there are more than a few.
Proper organization of the FAQ section/sub-page by category or topical sections will save time for your team.
As you can see from the above examples, a recurring solution for FAQ-type solutions is to place first a search engine that allows you to immediately get the answer to your burning question or return similar results.
Another FAQ subpage should have a section grouping questions in the form of topic tiles or ideally answers to questions in the form of tiles with filtering by categories.
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